India's largest online luxury lingerie store launched

India's largest online luxury lingerie store launched, an online venture promoted by a California-based NRI, began transactions on February 1, India’s largest online luxury lingerie portal officially opened for business on Friday, February 1.

Promoted by a California-based NRI, Hina Saiya, has already notched up some impressive successes, even before the official launch today. It has signed partnerships with a couple of companies and is on the verge of signing some more, which will allow it greater visibility and reach in the market.

It has just added a Valentine’s section to its already impressive collection of babydolls, teddies, corsets & bustier, camisoles, bridals, bra & panty sets as well as exclusive club & party wear. is the first online portal of its kind in India and aims to be the largest with an initial luxury lingerie selection of over 100 styles.

The portal was online from January 1, 2008, but began transacting business today. Customers who placed advance orders before the portalbegan transactions, were given 25% discount on each item.

All items will be shipped to the customer free of cost and with a seven-day money back return policy available across all of India.

The portal’s Sales and Marketing office is based out of Pune.